Turn Data into Member Loyalty

PropIQ detects life- and property-related signals such as job changes, renovation intent, rising home equity, refinancing candidates, recent large debt payments, household composition changes, and other property-trigger events that indicate a homeowner may be ready to act.

Signals are fed into automated workflows that trigger personalized outreach across channels (email, SMS/phone, direct mail, and digital ads). Outreach can include homeowner-specific creative, such as property photos, before/after mockups, and tailored payment or value estimates to boost relevance and response.

Expect more relevant member conversations, higher response rates to personalized offers, increased opportunities for loans and deposits, and improved member retention. Exact ROI depends on your member base, offer design, and campaign scale.

PropIQ uses proprietary models that combine multiple signals into a propensity score so your team targets homeowners most likely to engage. This scoring is designed to prioritize high-intent opportunities and reduce wasted outreach.

PropIQ connects to major CRMs via secure API and also accepts simple CSV uploads. You can use our one-click connectors or drop a CSV. We handle field mapping, campaign templates, and testing during the pilot so setup is minimal.