Across the country, homeowners are actively planning renovations—bathroom expansions, kitchen reconfigurations, energy upgrades. But there’s a problem: while interest is high, follow-through often stalls.
Many homeowners hit the same friction points:
And lenders—who could be a key part of the solution—are often brought in too late in the process, if at all.
The renovation journey doesn’t start at the loan application. It starts with:
When lenders show up with helpful context—not just rates—they become part of the decision-making process, not a late-stage formality.
Here’s how smart lenders are positioning themselves earlier in the funnel:
Not every project is about aesthetics. Some are driven by life events (new baby, aging parent), others by long-term value or energy savings.Tailor your message accordingly—don’t treat every renovation like it’s a vanity kitchen remodel.
Most homeowners don’t know the difference between a HELOC, a cash-out refi, or a renovation loan. What they want to know is:
“What are my real options—and which one is best for this project?”
Use visuals, ROI examples, and simple comparisons to guide the conversation.
The best place to meet homeowners is where they’re already exploring options:
Lenders who create lightweight partnerships or integrations here are seeing higher-quality leads—and less rate shopping.
At PropIQ, we help lenders tap into renovation intent earlier by:
We're not here to replace your process—just to get you into the conversation sooner, with more context.
The homeowners you want to reach? They’re already planning.Lenders who show up before the financing question gets asked will win more trust—and more business.
